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As Shopify brands continue to scale in 2026, one of the most important operational decisions they face is where to fulfill orders. Should you continue using China fulfillment, or move inventory to a local EU warehouse? At first glance, the answer seems obvious. EU warehouses offer faster delivery and can improve the customer experience. However, fulfillment strategy is not simply about shipping sp...
As Shopify brands grow, most founders expect their biggest challenges to come from advertising, product sourcing, or customer acquisition. However, once a store reaches 100+ orders per day, a different problem often emerges: Fulfillment. Many ecommerce brands successfully scale their sales, only to discover that their operations can no longer keep up with demand. At this stage, fulfillment is no l...
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