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Custom packaging can make an ecommerce brand more recognizable. A branded box, product pouch, printed insert, or carefully assembled gift set can create a more consistent customer experience. But designing attractive packaging is only the beginning. Once packaging materials reach a fulfillment warehouse, the operational questions become more specific. Which SKUs should use each box? How many inser...
Expanding an ecommerce brand into international markets creates opportunities, but it also introduces a difficult inventory decision. A Shopify brand selling successfully in the United States may begin receiving orders from the United Kingdom, Germany, France, and Australia. The immediate question is often how to ship orders to those countries. But a more important operational question may come fi...