• What should I do if I do dropshipping and return goods?
    Oct 28, 2021 What should I do if I do dropshipping and return goods?
    As a dropshipping agent,the product is sent directly from the supplier to the customer. What should I do if there is a return or exchange? Generally speaking, customers will not return or exchange goods for no reason, because returns and exchanges are also more troublesome for the customers themselves. There must be some dissatisfaction with the customer, and he has to return and exchange the goods despite the trouble. If you handle it properly, you might be able to make customers a loyal customer of your store. For the return and exchange process, you should pay attention to two points: how to plan ahead; how to deal with the return and exchange. Formulate a return and exchange policy in advance The purpose of formulating a return and exchange policy in advance is to prevent it from happening! Before you start dropshipping, you should have a thorough understanding of the supplier's return and exchange policy. If your dropshipping business has already started, you need to see if there is any change in the supplier’s policy, and update your store’s return and exchange policy accordingly. The first step: understand the supplier's return policy When working with suppliers, you must be familiar with their return and exchange policies, because each supplier’s policy is different. Dropshipping is the supplier’s direct shipment to customers, so their policies will directly affect your policies. Generally speaking, to understand the following points: Should I charge a fee for the goods returned to the supplier’s warehouse? If so, how much does it cost? How many days after the product is sold, returns and exchanges can be accepted? Your customer or do you want to pay the return shipping fee? Can you accept the return and exchange of the wrong order (such as the wrong size of the T-shirt)? What is the supplier's entire return and exchange process? If you have a lot of suppliers, you need to learn more about their return and exchange policies one by one. Step 2: Create your own return and exchange policy according to the supplier's return and exchange policy This step is very important. In the box defined by the supplier's return policy, make your own policy. The specific points are as follows: If the supplier supports a 30-day return and exchange service, then your return and exchange policy should tighten this period a bit, such as 20-25 days. Because sometimes you may forget to re-ship to customers, so there will be room for time. If you have many suppliers, try to write all supplier policies into your return and exchange policy. For example, your T-shirt supplier supports a 20-day return and exchange service, and the mobile phone case supplier only provides a 14-day return and exchange period. You can set different return and exchange periods according to different products in the return and exchange policy; or you can combine the two into one and set the return and exchange period to 10-12 days. Do not display the return address on the return policy pa...
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  • How to select products for 2021 independent station?
    Jun 24, 2021 How to select products for 2021 independent station?
    "Four principles of product selection: high profit, light weight, not fragile, non-hazardous." There are two things you need to pay attention to before choosing a product. 1、When looking for new products, make sure you see more than the product itself This may be a bit of a cliché. In the popular and best-selling market, fierce competition really exists. If you want to be successful, you need to choose products from some unique angles. So we must try to see through the products to see the potential of these product categories. Consider whether the product has new markets, new functions, and new usage scenarios. 2、Don’t abandon those small shopping malls or products with fewer varieties Although small niche shopping malls will have much fewer potential customers than large-category shopping malls, the accuracy of the target audience and the smooth competition make up for this shortcoming. The smaller competition makes it easier for you to get a good position in Google search. In contrast, advertising costs will also be lower. Here, skip the independent station selection product, whether to do the vertical field or horizontal analysis of the grocery store first, and directly share it as the vertical field. NO.01 Choice of the main product (1) The product must have a profit margin of 200%-300%. Many people say where to find such a highly profitable product. In fact, many people's product profitability is much higher than this. (2) The price should be at least US$30, and the price should not be too low. If it is too low, you cannot use a satisfactory budget to carry out the preliminary advertising test. It is recommended that the young partners who are just starting to run can run a product with a price of 30-40 US dollars, do not choose the price is too high, which is a bit high for the advertisers in all aspects. So where can I find such products? There are many ways to choose products: AliExpress flash sale, facebook news, amazon best seller, eBay best seller, and so on. NO.02 Niche products The niche market refers to a product in a segmented field and a vertical category. Foreign independent station sellers generally think that the price of products priced at 100-200 US dollars is a "sweet spot", because in this price range, there is enough profit, and at the same time, as long as your independent station shop is well designed, the information is complete, and it is huge Some buyers do not need to spend too much time to consider and will place an order. The shorter the time for customers to consider before placing an order, the better your stand-alone business will be. However, this price range is not absolute. Some explosive products are sold at slightly lower prices. NO.03 Looking for professional celebrities If you are sure of the market you want to enter, then you can use a variety of tools to find leaders in your career. Following the right people on social media can bring you great ideas. There are many online tools that can help you find c...
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  • Pinterest's new initiative promotes merchants to settle in! How can independent sellers use this platform to obtain huge amounts of traffic?
    Jun 24, 2021 Pinterest's new initiative promotes merchants to settle in! How can independent sellers use this platform to obtain huge amounts of traffic?
    Recently, in order to promote e-commerce sellers to stay on the platform, Pinterest has specially expanded the merchant tool suite for users to help e-commerce sellers of all sizes enter the platform. It has launched verified merchant programs in different regions, as well as store labels and product label functions. The updated profile expands the functionality of store tags, and merchants can convert their store tags into storefront information, which includes categories, specialties, and store updates. The updated product label function supports merchants to add labels on the product map, link products that can be purchased, and stimulate users to convert their immediate heartbeats into consumer behaviors. When users close the picture with the marked product, they will be able to see the product details. As one of the well-known social media abroad, Pinterest provides sellers with an important source of traffic, and Pinterest is one of the largest sources of traffic on the Internet. At the same time, Pinterest users are also "wealthy." According to data from related websites, the average amount of each order of Pinterest is higher than that of any other social network. And Pinterest users also like shopping very much. 93% of users have been shopping in the past and they have always had a mindset to shop. Here we will introduce how to obtain Pinterest traffic. 01 Put a website link in your Pinterest profile When establishing a drainage strategy, be careful not to overlook the obvious links. Every Pinterest business account comes with an introduction link. Although it looks inconspicuous, don't underestimate its role. Introduction is the easiest way for fans to quickly find your homepage. After adding it in the background, people can click on your profile. When you edit your profile, take a moment to verify your website. Once Pinterest verifies, Pinterest will trust your website more. Building trust with Pinterest means that it will show home Pin to more users. 02 Regular Pin content Although this may be a bit blunt, you still need a Pin that can link to your website to attract traffic. If you do not continue to post content on Pinterest, fans will not have a navigation to your website. Some social network novices may think that once some content is released at a once-in-a-lifetime moment, a large number of users can be sent to the door. It’s not that simple. It takes effort to attract traffic from Pinterest, and more importantly, consistency. Pinterest needs a long-term marketing strategy. Make continuous Pin content as part of your marketing efforts. Creating new content goes hand in hand with Pin. Every time a new blog is published, it is equivalent to creating an optimized Pinterest picture to share with others. Also, don't forget that you can read the contents of Repin from time to time. For example, some people who have won the Tailwind Takeoff Award (award for users who have succeeded in marketing on Pinterest) often repost old content re...
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  • [Financial Report Interpretation] Q1 revenue and GMV have both doubled. What is the potential for the rise of e-commerce dark horse Shopify?
    Jun 24, 2021 [Financial Report Interpretation] Q1 revenue and GMV have both doubled. What is the potential for the rise of e-commerce dark horse Shopify?
    As a lifeline for small businesses to survive the epidemic, Shopify still has huge potential to tap. Among the tech giants such as Tesla, Microsoft, Google, and Apple, there is an e-commerce company whose performance attracts attention. On April 28, Eastern Time, Canadian e-commerce giant Shopify released its 2021 Q1 quarterly performance report. In the quarter, revenue was US$989 million, an increase of 110% year-on-year, and net profit turned from loss to profit. A number of data greatly exceeded expectations, showing strong growth. After the announcement of the results, the stock price surged 11.4% on Wednesday. It highlights the affirmation and expectations of the market and investors on Shopify's performance. Last year, the epidemic triggered the rapid development of global e-commerce, and Shopify has become the biggest dark horse on the track. Why does Shopify challenge the global giant Amazon? What are the advantages that make Shopify the biggest e-commerce beneficiary? Through this financial report, let us understand the new force of this global e-commerce retail industry. Q1 turned losses into profits, revenue exceeded expectations GMV doubled to release positive signals Overall, the financial report showed that Q1 revenue was US$989 million, and the market expected US$865 million, compared with US$470 million in the same period last year. A year-on-year increase of 110%. Net profit was 1.258 billion U.S. dollars, the market expected a loss of 14 million U.S. dollars, and a loss of 31 million U.S. dollars in the same period last year. Of course, this includes the company's $1.3 billion unrealized gain on Affirm's equity investment. As of March 31, 2021, the company's monthly recurring revenue (MRR) was US$89.9 million, a year-on-year increase of 62%. Shopify President Harry Finkelstein said in the earnings call that although the MRR contribution in the first quarter was still relatively small, it also benefited from the first full quarter increment we received from retail POS Pro subscriptions. income. In this quarter's earnings report, Shopify's most eye-catching data is undoubtedly GMV. Shopify 2021Q1 gross merchandise transaction (GMV) was 37.3 billion U.S. dollars, an increase of 114% year-on-year; total transaction payment (GPV) was 17.3 billion U.S. dollars, accounting for 46% of GMV this quarter, and last year was 7.3 billion U.S. dollars, accounting for 42%. In just 5 years, Shopify’s GMV has grown from US$7.7 billion in 2015 to US$41 billion in 2018, and then to US$61 billion in 2019. By 2020, it will reach 119.6 billion U.S. dollars at a nearly double growth rate. Shopify said that it expects that revenue growth in 2021 will be lower than that in 2020, and the adjusted operating profit for the whole year will decline year-on-year; the surge in GMV in 2020 will not occur again. The US Stock Research Agency believes that although the explosive market like last year will not necessarily recur in the future, the doubling of GMV gro...
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  • 5 product categories worth paying attention to in 2021
    Jun 24, 2021 5 product categories worth paying attention to in 2021
    In the field of e-commerce, it is important to find good products that are reliable and have long-term needs, and can settle down. The following article is to say that if you have product development needs, or want to make a product, when you have no better ideas, perhaps the following five areas are worthy of your attention Environmental protection products Environmentally friendly products are becoming more and more popular in modern society. We have always paid special attention to environmentally friendly products. There are two main aspects. On the one hand, it is due to climate change. Everyone is more concerned about the protection of nature. On the other hand, everyone is more concerned about health and believes that environmental protection is a fashion We use Google Trends to look at environmentally friendly products. As you can see, the demand is particularly high, indicating that the entire market recognizes such products. Environmentally friendly products such as o Biodegradable garbage bags o Toothbrush o coffee cup o Shoes Anything that is linked to environmental protection can become a selling point, what every consumer wants in daily necessities! Example Allbirds If you have known the brand of Allbirds (D2C mode), it has greatly integrated the elements of environmental protection, and focused on environmental protection, and achieved great success. On the crowdfunding website at that time, several distinctive features of the shoes were listed: 1. The world's first pair of wool running shoes specially designed for non-sock wearing, soft and comfortable and strong enough, the wearing experience is unique. 2. It can absorb sweat, resist pollution, and the raw materials are renewable resources. 3. Suitable for running, jogging, walking and other sports. 4. Machine washable, directly throw into the washing machine to wash, the effect of washing out is as good as new. Four years later, the company officially named "Allbirds" received US$50 million in Series C financing, and the cumulative financing amount exceeded US$77 million. According to related reports from Forbes, Allbird was valued at more than US$1 billion. The Daily concluded that its valuation was around US$1.4 billion. Allbirds has two core series, developed and used three raw materials-New Zealand Merino wool, South African eucalyptus fiber and Brazilian sugar cane, focusing on low-carbon, environmentally friendly and renewable characteristics. It is such an environmentally friendly shoe, which is almost a popular product in Silicon Valley. CBD market If you are concerned about e-cigarettes, then you must have known the CBD or Marijuana (marijuana) market. This product is in foreign countries, especially in North America. It has been a product that has grown significantly in the past two years. Let's use Google Trends to see that the search volume, this search is also very good. In the field of CBD, everyone really started from the same starting line. This is an opportunity...
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  • Shopify website building, everything you need to know!
    Jun 24, 2021 Shopify website building, everything you need to know!
    Today, I want to give you a detailed introduction to the features of shopify, and I hope you can understand shopify better. What is shopify? How does it work? Shopify has been running as early as 2006 and is headquartered in Canada. Their goal is simple: to provide a simpler operating platform for cross-border e-commerce. The current shopify account users exceed 100W. But you have to know that shopify is not a free platform, so so many users choose it, it is enough to explain shopify's position in the major e-commerce platforms. Shopify is a one-stop e-commerce system that provides basic construction and management services for e-commerce websites, so you don't have to worry about all technical problems. After you are familiar with the basic operations, you only need to focus on your core business-how to promote and get orders. Shopify's charging method For users who have just registered, there is a 14-day trial period. After the trial period, if you want to continue to open a store, you must pay to continue. Shopify charges a certain service fee on a monthly basis, and there are 3 different plans to choose from. Basic Shopify plan Shopify plan Advanced Shopify plan 月租费 $29 $79 $299 信用卡收款费率 在线信用卡 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢ 移动端Shopify POS信用卡 2.7% + 0¢ 2.5% + 0¢ 2.4% + 0¢ 交易手续费 使用Shopify Payment None None None 使用PayPal或其他 2.0% 1.0% 0.5% 功能及特色 可添加员工账户数量 2 5 15 可上传产品数量 无限 无限 无限 可上传文件数量 无限 无限 无限 运费折扣 一般 良好 最好 自动结算折扣运费 ✔ ✔ ✔ 24/7客户支持 ✔ ✔ ✔ 欺诈订单分析 ✔ ✔ ✔ 手动创建订单 ✔ ✔ ✔ 折扣码设置 ✔ ✔ ✔ 网站和博客功能 ✔ ✔ ✔ 未下单产品转换功能 ✔ ✔ ✔ 免费的SSL认证 ✔ ✔ ✔ 礼品卡 – ✔ ✔ 专业数据报告 – ✔ ✔ 高级数据报告制定 – – ✔ 收集第三方的运费 – – ✔ The table above seems a bit abstract. Let me give you an example: If you use Paypal's Express Checkout to collect payments, the total fee calculation formula is: Transaction Fee 2% + Paypal rate (4.4% + 0.3) + withdrawal fee 1.2% or 35 USD For a product with a sales price of US$100, the overall collection fee is 100*2%+(100*4.4%+0.3)*(1-1.2%)=6.65 USD. If you get 100 dollars, only close to 93 dollars! (Remember that Shopify’s monthly rent and monthly plug-in fees are not included here) Let's interpret the role of shop opening fees on shopify: Monthly rental fee: It is the basic cost used to maintain the operation of the website, which is equivalent to rent. Shopify will deduct this fee from your bound credit card every month. If the deduction cannot be made, your shop will be suspended. Credit card fee: This is a handling fee charged by the credit card company and has nothing to do with the platform. Transaction fee: If you use shopify payment, you don't need to pay this fee, but if you use other payment methods, you must pay the fee in accordance with the corresponding plan for each transaction. Which Shopify plan is best to choose? You may have questions: Which of these 3 Shopify plans is better? In fact, it depends on your niche market, the type of store, and the scale of your business. If you are a novice entrepreneur, it is recommended to choose the Basic Shopify plan. For...
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  • Three ways Shopify can increase store sales
    Sep 07, 2021 Three ways Shopify can increase store sales
    Whether it is a person who builds an independent station at Shopify or a person who is a platform, the biggest problem facing them is to increase sales. What is the reason for everyone's hard work to attract traffic, and not all to increase sales. Today I will introduce you to a few simple and effortless sales methods, hoping to help you increase sales. Upsell, cross-sell and downsell are these three sales methods, they can save the time and energy spent on advertising, and easily help you get more revenue with the least cost. There is no need to find new customers. It will cost a lot to cultivate new customers from scratch. As long as the increase sales method provides additional sales opportunities to existing customers, it can effectively increase the average order value and increase sales revenue. 01: Definition So what are Upsell, Cross-sell and Downsell? Upsell, can also be called "upsell". When a customer intends to purchase a certain product, a new supplementary advertisement is used to promote more expensive products or upgraded versions of products to achieve additional sales and increase the value of the order. Because when customers are already interested in buying a product, it will be easier to promote the upgraded version of the product. The use of this psychology in sales is upselling. If you are selling sunglasses, you can use anti-ultraviolet or polarized lenses to make upsell. Provide customers with an upgraded version of the product. Customers will think that this is a good reminder for them, because if they don’t know some of the advanced features of sunglasses, they will be interested in these additional information. Cross-sell, that is, cross-selling. Cross-selling is to achieve more sales by promoting related products or supplementing products to customers. For customers, cross-selling must be able to improve the buying experience and help customers obtain more value on the basis of the initial purchase. If a customer has made up his mind to buy a certain product, introducing some auxiliary products to him at the right time will have a very good effect in increasing sales. For example, if a customer wants to buy a badminton racket, then he may also need a badminton racket. At this time, he can use the badminton racket for cross-selling. Cross-selling is to provide users with more. The above are upsell and cross-sell. They are very simple and common. They are generally set to automatically pop up windows, and some will also appear on the product page. Both are to increase the average order value by reminding customers to pay attention to other products and product changes. If the effect is good, it can also extend the life cycle of customers, allowing them to buy back multiple times. Downselling, this is a sales method opposite to upselling. It is not to recommend more expensive products to customers, but to increase profits by providing customers with lower-priced products. When a customer is ready to withdraw from the pur...
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