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Many ecommerce brands assume fulfillment begins when products arrive at a warehouse in China. The supplier completes production. Cartons are delivered. The warehouse receives the goods. Then customer orders can begin shipping. But for growing Shopify and DTC brands, the process is rarely that simple. A product can be finished at the factory without being ready for fulfillment. SKU labels may not m...
Most ecommerce brands evaluate fulfillment performance through normal orders. An order enters the system. The correct SKU is available. The address is valid. The product is picked, packed, and shipped. When everything works as expected, fulfillment appears straightforward. But normal orders reveal only part of a fulfillment operation's capability. The more demanding test begins when something goes...
Most ecommerce brands evaluate fulfillment performance through normal orders. An order enters the system. The correct SKU is available. The address is valid. The product is picked, packed, and shipped. When everything works as expected, fulfillment appears straightforward. But normal orders reveal only part of a fulfillment operation's capability. The more demanding test begins when something goes...
When ecommerce brands compare fulfillment providers, one number often receives the most attention: How much does pick and pack cost per order? It is a reasonable starting point. Pick-and-pack fees are easy to understand, easy to compare, and often prominently displayed in fulfillment quotations. But they rarely represent the full cost of an ecommerce fulfillment operation. A Shopify brand shipping...
A growing ecommerce brand rarely depends on just one supplier forever. One Chinese manufacturer produces the main product. Another supplies accessories. A packaging company makes branded boxes or pouches. A separate printing supplier produces instruction cards or promotional inserts. From a purchasing perspective, these are independent supplier relationships. From the customer's perspective, they ...
Should your Shopify brand fulfill orders directly from China or move inventory into an overseas warehouse? For growing ecommerce businesses, this is rarely a simple choice between two warehouse locations. A brand selling a predictable bestseller in the United States has different fulfillment requirements from a brand testing 20 products across the US, UK, Europe, and Australia. The first may benef...
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