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Should your Shopify brand fulfill orders directly from China or move inventory into an overseas warehouse? For growing ecommerce businesses, this is rarely a simple choice between two warehouse locations. A brand selling a predictable bestseller in the United States has different fulfillment requirements from a brand testing 20 products across the US, UK, Europe, and Australia. The first may benef...
A Shopify brand checks its warehouse inventory and sees 500 units in stock. It is tempting to assume that all 500 units are ready for customer orders. But inside the fulfillment operation, those numbers may be very different. Some products may have arrived but are still awaiting receiving verification. Others may be pending quality control, reserved for existing orders, held because of quality con...
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