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A growing ecommerce brand rarely depends on just one supplier forever. One Chinese manufacturer produces the main product. Another supplies accessories. A packaging company makes branded boxes or pouches. A separate printing supplier produces instruction cards or promotional inserts. From a purchasing perspective, these are independent supplier relationships. From the customer's perspective, they ...
Should your Shopify brand fulfill orders directly from China or move inventory into an overseas warehouse? For growing ecommerce businesses, this is rarely a simple choice between two warehouse locations. A brand selling a predictable bestseller in the United States has different fulfillment requirements from a brand testing 20 products across the US, UK, Europe, and Australia. The first may benef...