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When choosing a fulfillment partner, many ecommerce brands focus on one factor above all others: Shipping cost. At first glance, lower shipping rates seem like the smartest business decision. Lower costs can improve profit margins and make products more competitive. However, as order volume grows, many Shopify brands discover that the lowest shipping price does not always result in the lowest over...
When an ecommerce business first launches, choosing a fulfillment partner often seems straightforward. The primary concerns are usually: Shipping costs Delivery speed Basic order processing At this stage, fulfillment is viewed mainly as a logistics function. However, as Shopify brands grow, the role of a fulfillment partner changes dramatically. Fulfillment becomes closely connected to customer ex...
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