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Many ecommerce brands believe fulfillment begins when products arrive at a warehouse. In reality, successful fulfillment starts much earlier. It starts with quality control. Before products are packed, shipped, or delivered to customers, they should first be inspected to ensure they meet agreed quality standards. Skipping this step may save time initially, but it often leads to expensive operation...
When ecommerce brands think about quality control, they often picture an inspector checking products before shipment. Is the product damaged? Is the quantity correct? Does the packaging meet requirements? These checks are important. But quality control serves a much larger purpose. For growing Shopify and DTC brands, quality control helps protect the experience customers have when a product finall...
Many ecommerce brands treat quality control as a defensive activity. Something to use when defects appear. Something to strengthen after return rates increase. Something to review when customers start complaining. But growing Shopify brands eventually learn that quality control serves a much bigger purpose. It protects the consistency required for sustainable growth. At TESEN, we've found that qua...