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When ecommerce brands compare suppliers, one number usually gets the most attention: Unit price. Supplier A offers a product for $8.20. Supplier B offers it for $7.60. Supplier C offers it for $7.10. At first glance, the decision seems obvious. But the lowest unit price does not always create the lowest business cost. A supplier that looks cheaper on a quotation can become significantly more expen...
Many ecommerce brands assume fulfillment begins when products arrive at a warehouse in China. The supplier completes production. Cartons are delivered. The warehouse receives the goods. Then customer orders can begin shipping. But for growing Shopify and DTC brands, the process is rarely that simple. A product can be finished at the factory without being ready for fulfillment. SKU labels may not m...
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