As ecommerce brands grow, many operational issues appear to be fulfillment problems. Orders are delayed. Inventory runs out unexpectedly. Customers ask where their packages are. Support tickets increase. However, in many cases, fulfillment is not where these problems begin. They start much earlier in the supply chain. At TESEN, we've observed that many growing Shopify brands initially focus on imp...

Ask most ecommerce founders what makes a great supply chain, and you'll probably hear the same answer: "Fast shipping." Fast delivery is important. Customers expect it. But speed alone rarely creates a resilient ecommerce business. At TESEN, we've found that the strongest fulfillment operations are built on better operational decisions—not simply faster shipping. The decisions made long before an ...