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Most ecommerce brands evaluate fulfillment performance through normal orders. An order enters the system. The correct SKU is available. The address is valid. The product is picked, packed, and shipped. When everything works as expected, fulfillment appears straightforward. But normal orders reveal only part of a fulfillment operation's capability. The more demanding test begins when something goes...
When ecommerce brands compare fulfillment providers, one number often receives the most attention: How much does pick and pack cost per order? It is a reasonable starting point. Pick-and-pack fees are easy to understand, easy to compare, and often prominently displayed in fulfillment quotations. But they rarely represent the full cost of an ecommerce fulfillment operation. A Shopify brand shipping...
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