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Many ecommerce brands assume fulfillment begins when products arrive at a warehouse in China. The supplier completes production. Cartons are delivered. The warehouse receives the goods. Then customer orders can begin shipping. But for growing Shopify and DTC brands, the process is rarely that simple. A product can be finished at the factory without being ready for fulfillment. SKU labels may not m...
Most ecommerce brands evaluate fulfillment performance through normal orders. An order enters the system. The correct SKU is available. The address is valid. The product is picked, packed, and shipped. When everything works as expected, fulfillment appears straightforward. But normal orders reveal only part of a fulfillment operation's capability. The more demanding test begins when something goes...
Most ecommerce brands evaluate fulfillment performance through normal orders. An order enters the system. The correct SKU is available. The address is valid. The product is picked, packed, and shipped. When everything works as expected, fulfillment appears straightforward. But normal orders reveal only part of a fulfillment operation's capability. The more demanding test begins when something goes...
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