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As ecommerce brands grow, many operational issues appear to be fulfillment problems. Orders are delayed. Inventory runs out unexpectedly. Customers ask where their packages are. Support tickets increase. However, in many cases, fulfillment is not where these problems begin. They start much earlier in the supply chain. At TESEN, we've observed that many growing Shopify brands initially focus on imp...
When ecommerce brands discuss inventory planning, the conversation usually focuses on forecasting sales. Questions like these often dominate the discussion: How many units should we order? When should we replenish stock? How can we avoid overstocking? These are important questions. But they are only part of the picture. At TESEN, we've found that successful inventory planning isn't simply about pr...
Every ecommerce founder wants growth. More traffic. More orders. More customers. But growth alone doesn't build a successful business. Without strong operations, rapid growth often exposes weaknesses instead of creating long-term success. At TESEN, we've observed that the Shopify brands that scale most successfully aren't always the ones growing the fastest. They're the ones that invest in buildin...
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