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Inventory forecasting is often misunderstood. Many ecommerce brands think forecasting means trying to predict exactly how many units they will sell next week, next month, or next quarter. In practice, ecommerce demand rarely behaves that predictably. Advertising campaigns can accelerate sales. Influencer exposure can create sudden demand. Seasonality affects different products differently. Supplie...
Choosing an ecommerce fulfillment partner often begins with a spreadsheet. One provider charges less for pick and pack. Another offers cheaper storage. A third has a lower shipping rate. Those numbers are easy to compare, which is why they often dominate the decision. But fulfillment partnerships rarely become difficult because one provider charged slightly more per order. The bigger problems usua...
Most ecommerce brands understand the customer-facing side of a return. A customer requests a return. The brand approves it. A refund or replacement is processed. From the customer-service perspective, the case may appear to be finished. Operationally, however, another process has just started. The product comes back. Now someone needs to decide: Can it be resold? Does it need inspection? Is the or...
Many ecommerce brands assume fulfillment begins when products arrive at a warehouse in China. The supplier completes production. Cartons are delivered. The warehouse receives the goods. Then customer orders can begin shipping. But for growing Shopify and DTC brands, the process is rarely that simple. A product can be finished at the factory without being ready for fulfillment. SKU labels may not m...
Most ecommerce brands evaluate fulfillment performance through normal orders. An order enters the system. The correct SKU is available. The address is valid. The product is picked, packed, and shipped. When everything works as expected, fulfillment appears straightforward. But normal orders reveal only part of a fulfillment operation's capability. The more demanding test begins when something goes...
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