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For many ecommerce brands, product sourcing and fulfillment begin as separate decisions. A sourcing agent or factory helps find and manufacture the product. A warehouse stores inventory and ships customer orders. At a small scale, this can work. But as Shopify and DTC brands grow, the gap between sourcing and fulfillment often becomes an operational weakness. Production timelines change. Supplier ...
Product sourcing is often treated as a purchasing decision. Find the right product. Compare suppliers. Negotiate the price. Confirm the order. Then send the products to a warehouse and let fulfillment take over. That sequence looks logical. But for growing ecommerce brands, many of the decisions that determine fulfillment performance are actually made before production begins. A slightly different...
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